Choosing a domain name may seem like a simple task as most people name their domains after their business or organisation. However - much more thought should be applied to this seemingly simple task. Here are some tips and ideas to help you get the most from your domain name or names.
Firstly - try to think outside of the box. Your domain name should be short and snappy, but should not sacrifice its descriptive ability. One of the most powerful influencing factors for gaining a good ranking with Google or Yahoo is your domain name.
In this example we will look at a business that runs a driving range, pro shop and golf course in Cambridge. Instead of using the company name, for example 'prorangegolf.com' why not explore the possibilities of using the location, service and product in a name: 'cambridgedrivingrange.com' or 'cambridgegolfwear.com'.
Using this approach allows you to expose the service and product you are offering in the most basic building block of your website - the domain name. This has an important influence on your search engine optimisation efforts. If search engines abide by their rules of 'relevant content delivery' your website should gain a stronger ranking than another with an irrelevant, non-descriptive domain name.
This does not mean you can't have your company name as a domain name for all of your stationary and offsite links. Think of several, hard hitting and descriptive domains, including your company name and simply point them to your website. This will provide you the best of both worlds!
Firstly - try to think outside of the box. Your domain name should be short and snappy, but should not sacrifice its descriptive ability. One of the most powerful influencing factors for gaining a good ranking with Google or Yahoo is your domain name.
In this example we will look at a business that runs a driving range, pro shop and golf course in Cambridge. Instead of using the company name, for example 'prorangegolf.com' why not explore the possibilities of using the location, service and product in a name: 'cambridgedrivingrange.com' or 'cambridgegolfwear.com'.
Using this approach allows you to expose the service and product you are offering in the most basic building block of your website - the domain name. This has an important influence on your search engine optimisation efforts. If search engines abide by their rules of 'relevant content delivery' your website should gain a stronger ranking than another with an irrelevant, non-descriptive domain name.
This does not mean you can't have your company name as a domain name for all of your stationary and offsite links. Think of several, hard hitting and descriptive domains, including your company name and simply point them to your website. This will provide you the best of both worlds!
