Since the very first version of Basespace (the deep dark days of 2001) we have been working hard to make sure the system adheres to standards developed and embraced by the Internet community. Today, the search engine landscape is dominated by Google and Yahoo who put forward recommendations as to how websites should be structured and built, so they can be easily spidered and ranked according to topic relevance, ease of use and quality. Basespace websites are focussed on content and delivering it effectively. This in turn, is how the search engines judge websites.
The features listed below greatly improve each Basespace websites chances of being successfully spidered and favourably ranked:
The features listed below greatly improve each Basespace websites chances of being successfully spidered and favourably ranked:
- An automatically generated user sitemap
- An automatically generated XML sitemap and RSS feed for search engine consumption and syndication
- Automatically generated XHTML and CSS code, approved by the World Wide Web Consortium
- Optimised URL's, meaning a site page may have a name pertinent to its content, for example ‘marketing-tools.asp’ instead of ‘default.asp?go=6’
- Editable, website wide and page specific meta data
